3 questions for
Member of TUI Group Executive Committee and Chair of the TUI Care Foundation
Communications, policy, international relations, sustainability and environment,
»We are partners for holiday countries. Social balance
and an undamaged environment matter more and more.«
Thomas Ellerbeck, in 2016 TUI turned the existing TUI Care Foundation, with a local base in the Netherlands, into a Group-wide charitable trust. Why?
Lots of companies in our Group display commitment. We are now pooling our efforts under the umbrella of the TUI Care Foundation and strengthening that commitment across the Group. We want to have a lasting impact and to make a distinctive mark, together with our partners, with impacts that reach beyond tourism. At the Foundation, we bring together experts who understand the challenges and opportunities of working through this kind of structure. That is important for our project partners around the world, but also for holidaymakers who would like to take part.
What priorities will the TUI Care Foundation set now?
We see ourselves as partners for the countries people visit. Wherever holidaymakers enjoy themselves, local people should also reap the benefits. So the pillars to our commitment are children and young people, conserving natural resources and the environment, and sustainable development for destinations. We also provide emergency aid following disasters.
How much money do you want to spend annually, and who decides what to spend it on?
TUI has set a target for the period up until 2020, which is to find ten million euros a year for social commitment – and most of that will come to the TUI Care Foundation. Some of it will be provided by our companies, and some can be donated by our customers. When people travel to far-off places, they often want to give something in return. We support that through the Foundation. We guarantee that the money people give is put to good use in meaningful projects, carefully selected and with local back-up from us. We have an advisory committee to evaluate project proposals, and a board of independent trustees to decide on the allocation of funds.